Revenue Alley : VI design, WorkingtogetherwithArtentiko,StudioKommunikatdevelopedacomplexcorporateidentityforthecompanyRevenueAlleywhichspecializesinsellingsoftwaresolutionstocompaniesofmediaandadvertisingindustry,e.g.mediahouses,interactiveandadvertisingagenciesanddirectcustomers.

Thebrandingprocessbeganwiththelogodesign.Abstractandmulticoloredsymbolreferringtothecompanyname,complementedbyaprofessionalandcleantypographygavethecompanyadynamictoneandbecameanidealstartingpointforfurtherdesignwork.

Colorsincludedinthesign,transferredontothecorporateidentitymediasuchascorporatematerials,presentationtemplatesandimagesrefertotherichandvariedofferofRevenueAlley,whileappealingtothemediaandadvertisingindustry.Anddesignofadynamicandmodernwebsitecouldn’thavebeenmissed,ofcourse.

Thecreationprocesscoveredalsothebrandarchitecture.Virtuose,AdCarouselandShoppouseproductsreceivedseparatesymbols,pertainingtothenewlydesignedlogo.Inaddition,weproposedsoftwarepackagesandseparatewebsitesforparticularproducts.TheentireworkwasstandardizedinaclearandfriendlymannerinalargeCorporateIdentityManual.