[转载]London Transport Museum"How The World Became Small.", Amodernre-brandingoftheLondonTransportationMuseum.

Whiletheexistingmuseum’spremiseisonthehistoricalpastofLondon’sTransport,Iwantedtopresentthemuseumfromamodernperspective.Thisspeculativebrandinginitiativespansthehistoryoftransportasawhole;withafocusontechnologicalinnovation.



Thelogotreatmentisdesignedtosymbolizetwostreetsortraintracksmerging,andcreatetheformofaT.Themarkismodularandcanbecombinedtoformalargersystemofconnectingroads.I'vealsoproposedanadditionalurbanapplicationthatallowspeopletoserendipitouslyfindthemuseumbyfollowingpointsAonthesidewalktopointB,themuseumentrance.Thissimpleexerciseembodiestheessenceoftravel,whichatit'sheartisajourneyfromAtoB.