ideo architekci,
Brandingof'ideoarchitekci'studiofromWroc?aw/POLAND.
Theideabehindthelogois‘maximumofflexibility’&adjustablelogosizeandshapebasedonthe'CrossGrid'system.
Thebasiclogoshapeexpandsondifferentmedia.Thelogobecomesalivingform,fillingoutthespace&adjusting
itselftotheIDarea.
The'CrossGrid'systemgivesalsoagreatpossibilitytocreatea‘textfields’insidethelogoIDstructure.
ItmightbeusedforvariouspurposeswithinIDoranyotherpromotionalmaterials.
Onthebasisofthenewflexiblelogosystem,wehavedesignedallnecessarycorporatematerialsplusextraelementssuchastape,markingspray&yellowmarkers.
Themostcharacteristicelementofthenewidentityisthedesignofbusinesscards.They'remadeof3mmtransparentmaterialinwhichtherefractinglightcreatesinterestinglogoreflectionsdependingontheangleoflookingattheiredges.
Thewholebrandingprocesswascomplementedbyawebdesignandbrandmanualstandardizingtheuseofthenewidentity.
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