Exceed — Global Project,
此作品原作者为 ThisisPacifica
PacificacreatedtheconceptforExceed-ShoeThinkers.
ExceedisanewPortuguesefootwearbrandformenthatpridesitselfonhand-mademanufacture.Thebrandisalreadyrecognisedforitsqualityanduniquenessduetothedemandingselectionofrawmaterials,innovativemouldsandpristinefinishing.Theshoesareproducedinatraditionalandwell-establishedshoefactory.
ThemainideaforExceedwastocreateabrandbasedondetails,thatonlyoutstandingcraftsmencanmake.Thusthetailor-madewayofdoingthingsisemphasisedinallofitscommunication.
Byprovidingitsservicesinbrandconsultancyandcommunication,Pacificadevelopedthewholeidentity,packaging,website,standsforfairs,facebook,productcatalogueandstationary.
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