ICTR Identity,
TomatdesignwoninabidforthebestidentityforInternationalCenterforTomographicResearch–anewopeningchainofaspecializedtomographydiagnosticscentersinMoscow.
Ourideabasedupontheunderstandingofthemainfunctionofatomographymachine–showingwhat’shiddenfromahumaneye.Tomographsdonotcureormakeadiagnostics–itonlyallowstolookthroughthetissues.Soistheidentity–itallowstoseewhat’shiddeninsidethecity-format,orwhat’sthereonthenextpageofamagazine,orinsidetheenvelope.
Wealsodevelopedauniquetypefaceforthelogoandforuseinadvertisingmaterials.
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