ABOUT
The process of bringing the Olympics to your city is a long and strenuous one. It all begins at a national level, where each city within a country pitches to represent the country for the bid. RE: worked with M&C Saatchi LA to create the bid identity for LA 2024. We were required to give a basic overview of how the identity would come to life around the time of the olympics. The work seen in this project is all concept except for the approved Logo.....