Flux : 电视网络形象设计, Fluxisaninspirationaltelevisionnetworkdesignedforyoungcreativeadults(16-30).Itfeaturesbothliveactionprograming,aswellasseveralanimatedseries.TheinitialconceptofFluxwastoprovokethewill-powerofmakingchange,orbuildingthedesiretocreatebyexpressioninartordesign.Hence,thetaglineemergedfromthisdriveto"makechange".Thefirstgraphicaltreatment,thatalsoplayedapartinthedesignofthelogo,alsotookpartinthesubtlethemeoftheidentity.Thissubtlegraphicaltreatmentwastheideaofliquid.Liquidisflux(constantchange),sotheshapeofthelogocoincideswithboththetheme,andcontemporarylooktohitthedesiredtarget.Theideathatliquidcouldbefabricatedthroughanarbitrarysciencelaboratory,helpedtellastoryofhowanominousblackliquidcouldforceitselftobecometheFluxlogo.TheliquidideaalsoplayedapartintheotherTVbumps,aswellasthefluidityofthewebsiteanditsdesign.Blackseemedtobeanappropriatecolornotonlyforitseloquentlook,butalsothatitrepresentsnothing,andeverything.Fluxcanbewhatyoumakeofit.ThiscanbealsoseenthroughthevariouslogorenderingsandcolorsofFlux.