Blue Marine is a local fish market that seeks to highlight for the freshness and quality of products and seafood they offer to their clients. The naming refers to the blue color most remembered by people, "azul marino" , using the name color in english to give the brand a character of authenticity and quality. The identity is inspired by the intersection that arises between the sea and the fish capture. The lines remember the horizon and create a maritime and mediterrean atmosphere while the col